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New eMobility eHub launches in Ballybricken, Waterford

On Friday, October 31st, Mayor of Waterford City and County, Cllr. Seamus Ryan officially launched the third of Ireland’s four shared eMobility eHubs in Ballybricken.

Alongside Waterford City and County Council’s Director of Service Gabriel Hynes, representatives of Trinity College Dublin, ESB Enterprise Car Club and the Council’s Climate and Active Travel staff, the eHub was officially opened at the heart of the decarbonisation zone in Waterford City.

Additional eHubs are open at sites in Galway and Letterkenny with the fourth in Dundrum set to open over the coming months.

The eHub sites will allow people to select the most suitable mode of transport for their needs, aiming to provide a range of shared public travel options. By providing alternative solutions, it will help to encourage people to try different mobility options when travelling to work or getting around the city.

While maintaining a car can cost up to €10,000 each year, the eHub will provide a more cost-effective alternative for people who may need access to a car, but don’t need to use a vehicle every day.

Each of the purpose built eHub sites includes an ESB charge station to charge the shared EVs, as well as one e-cargo bike and four e-bikes. The two shared EVs have been provided by Enterprise Car Club and are available to book by the public for an hour or by the day to suit a range of travel needs.

This project has been funded by the Sustainable Energy Authority of Ireland under the SEAI Research, Development & Demonstration Funding Programme 2022 (grant number 22/RDD/840) and is being led by Trinity College Dublin.

The eHubs are part of a wider strategy in Ireland to encourage public use of shared transport, help reduce congestion and parking problems in cities and meet emission targets. Shared mobility is increasingly recognised as a practical solution to the challenges posed by urban development and environmental concerns.

Gabriel Hynes, Director of Service for Roads, Environment and Water in Waterford City and County Council said, “This eHub will provide the residents of Waterford City Centre with an alternative to private car or e-bike ownership. We see eHubs and Car Clubs in particular as being a key part of reducing the City’s traffic as we hope that each electric car or bike made available in the eHub means that multiple private households do not have to invest in a private car”

Prof. Brian Caulfield, project lead, from Trinity’s School of Engineering said, “Our research will examine how these hubs can offer an alternative to private car ownership at each of our four testbeds and we will also measure the emissions, cost and time savings from using these shared mobility options at each of the hubs.”

Donal Phelan, Head of Innovation, ESB Group, added, “We continuously strive to explore the potential of new technology to achieve ESB’s Net Zero by 2040 goal through three key objectives: decarbonising energy, building resilient infrastructure and empowering customers to live more sustainably. Our commitment to sustainability and innovation is at the heart of this eMobility Hub pilot. Working with key partners to deliver this pilot ensures that we are collectively working towards a cleaner, greener, and more connected urban future.”

Enterprise Car Club is currently offering a complimentary one-year membership (usually Euro40) and Euro10 driving credit for new members with the following link https://www.enterprisecarclub.ie/ESBHub.

For more information or to download the app to book the e-bikes, visit the ROBUST project webpage.

Community Climate Action Programme to open for Round 2 Funding

Last year’s recipients of funding from the 2024 Community Climate Action Programme, along with Cllr. Seánie Power, then Cathaoirleach of the Comeragh District Council and members of the Climate Action Team from Waterford City and County Council.

Waterford City and County Council is pleased to announce the launch of Round 2 of the Community Climate Action Programme, a grant initiative designed to help local communities take meaningful action on climate change.

A total of €564,000 has been allocated to Waterford by the Department of Climate, Energy, and the Environment to support eligible projects led by community groups, sports clubs, residents’ associations, and local organisations across County Waterford, with 100% capital funding available for projects.

Through this programme, communities can apply for financial support to implement initiatives such as community energy efficiency projects, biodiversity enhancement, waste prevention, circular economy activities, nature-based solutions and sustainable transport measures.

The overall aim of the programme is to support communities to take climate action at a local level. Projects of interest would address the themes of energy; travel; food and waste; shopping and recycling; and local climate and environmental action. Projects can include a suite of measures, not just one specific action. It could be anything from retrofitting community buildings, installing bicycle parking, starting a community fridge, initiatives to promote biodiversity.

Eligible communities must be a not-for-profit, located in the operational area of Waterford City and County Council and be registered with the PPN, or connected with other collectives such as the Wheel, Tidy Towns and /or a community group with Articles of Association or a Constitution, which hold an AGM, and for which approved minutes are available.

Applications open for the Community Climate Action Programme from October 22nd to December 17th.

Susan Lee, Community Climate Action Officer, Waterford City and County Council said“Waterford community groups are doing truly great and inspiring work to protect the climate. The last round of funding saw some great initiatives. For example, over 120kW of solar pv was installed on community buildings, increased bike parking facilities, lighting upgrades, water refilling stations, sport reuse kits, community gardens and rainwater planters were added to community facilities.”

“For many groups, their work would not be possible without this funding and these projects have benefits beyond just the climate. Many of the energy upgrades have led to financial savings and made the community buildings more comfortable for users. Community gardens have increased green spaces and created a place for communities to come together.”

Upcoming events to inform about the application process and get practical guidance on eligibility and project ideas include an online webinar on Thursday, 23rd October from 1pm to 1.45pm. This lunchtime session will provide an overview of the Community Climate Action Programme and discuss the best ways to plan your project and application.

Drop-in sessions will also take place at Tramore Library on Wednesday, October 29th from 10.30am to 1pm, and at Dungarvan Library on Thursday, October 30th from 1.30pm to 3.30pm.

For further details on the programme and how to apply visit the Waterford City and County Council website at  https://waterfordcouncil.ie/communityclimateactionprogramme/  or email climateaction@waterfordcouncil.ie

Applications for the Community Climate Action Programme open on October 22nd until December 17th, 2025.

 

Waterford City and County Council hosts Waterford Climate Action Week as part of National Event

Waterford City and County Council hosts Waterford Climate Action Week as part of National Event

Local authorities across the country are hosting a wide range of events for the National Climate Action Week taking place from October 13th to October 19th and Waterford is no different.

Nationally, Climate Action Week is coordinated by An Taisce’s Climate Action Team, who describe the week as ‘Ireland’s largest pop-up climate festival.’

Cian Gill, Climate Action Officer with Waterford City and County Council said, “We’re incredibly lucky in Waterford to have a number of very creative organisations who are taking this opportunity to offer the public a chance to try something new or learn something new.

“Quite often we hear that people aren’t sure what Climate Action means – it’s a term that can seem vague, or perhaps technical or scientific. So, for this special week we’re showing what it can look like on the ground, at an individual level.”

Cian added, “Many of the events focus on consumption, and changing our thinking on it. This is a very accessible way to get into thinking and acting on climate. How much stuff do we buy? Is there another way to swap, reuse, or cut down on consumption? It can be as simple as that. Swap shops and repair training sessions are taking place during Climate Action Week.’

For those who want to dig deeper? ‘Use Your Voice’ is an all-day event for schools – a media literacy conference to encourage young people to think critically in an age of instant (and constant) information. And a film night of movies about fast fashion looks to connect our purchasing habits to larger-scale global problems.

Our attitudes towards everything from nature to renewable energy are influenced by what we hear and read, often online. It’s important to think about where this information is coming from.

Also happening during Climate Action Week are clinics for learning how to reduce your energy use at home and webinars on how local groups can help to protect marine species.

For the most up-to-date information on Climate Action Week, visit www.waterfordcouncil.ie.

Businesses invited to “Take the Pledge” for a Cleaner, Greener Waterford

Waterford’s Commercial Rates Energy Discount Scheme – Business Pledge for a Cleaner, Greener Waterford 2025 – opens for applications from August 5th until 5th of October 11:59 pm

Take the Climate Action PledgeLocal businesses are invited to take the Business Pledge to strive towards a cleaner, greener Waterford, and commit to completing at least two actions in the next 12 months that would reduce the carbon footprint of their business. Through this initiative, SME’s and hospitality businesses could be eligible for a 9% discount on their rates bill as a reward for taking action to reduce their carbon footprint.

This is the fourth year of this scheme that is unique to Waterford. Businesses have already completed training and carried out energy audits to help them avail of grant funding. Last year over 1,000 Waterford businesses pledged to take two actions to make their business “greener and greener”, through actions that save energy, reduce waste and save money.

From August 5th, those businesses will be able to upload the evidence of some of the actions they are undertaking on Waterford City and County Council’s Submit platform to receive the discount for this year. If your business missed out last year, there is still opportunity to apply for the discount.  All you need to do is pledge to complete two “greener” actions in the next year. Watch out for correspondance from the Rates Office that will assist you in the process.

Also, if businesses are worried about applying or are unsure of the process Waterford City and County Council’s Climate Action Team can help.  A series of workshops, both online and in person, will be held in the coming weeks.  These workshops will provide information and guidelines to help businesss choose the format that best suits their schedule. The Climate Action Team is also available throughout the year, as is Waterford Local Enterprise Office to help businesses achieve their pledge for a cleaner, greener Waterford.

The scheme is open to businesses whose annual rate bill is less than €10,000 or who operate in the hospitality and leisure industries. These businesses will be eligible to receive a rates energy discount of 9% once they have provided details of the actions they will take to become more sustainable in the coming year.

For more information about the scheme please see the Business Pledge Guidelines 2025 here: https://submit.link/43e

Applications can be submitted from Tuesday, August 5th at https://submit.link/3V7

For further information and details and links to the online and in person workshops get in touch with the Climate Action Team at climateaction@waterfordcouncil.ie

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Stunning Central Library window art showcases steps to a Climate Neutral Waterford.

In a collaboration between Waterford’s Central Library, Waterford City and County Council’s Climate Action Team and talented local artist Kathi Burke, stunning artwork was created for display in six windows in Central Library, Lady Lane.

The artwork aims to inspire individuals and communities in Waterford City to work together to make small changes to prepare for a changing climate while creating Ireland’s first Carbon Neutral City, containing messages such as Let’s Get WildFix Up–Look Sharp, and Growing at Home.

The then Mayor of the Metropolitan District of Waterford, Cllr. Joe Kelly who launched the artwork with artist Kathi Burke said, “It is important for all our communities to get a chance to connect and engage with the Council’s ambitious Climate Action Plan. All of the small environmental changes we make will contribute to ensuring Waterford City’s pathway to decarbonisation.”

The artworks depict our city with repair cafes, swap shops and biodiverse spaces where wildlife can thrive and where you can pick up what you need while reducing waste and saving money. A city where our homes and communities use locally sourced energy, and we are investing in our own future. A city where walking or cycling to work are just some of the ways that can help to make Waterford a safer, greener place with cleaner air.

Each of Kathi’s illustrations are based on concrete examples from Waterford City and County Council’s Climate Action Plan and show how the Council can lead communities towards a Carbon neutral future. Artworks will be displayed for the next year on the external window of Central Library for the public to enjoy.

Kathi Burke is an artist, illustrator and author from Dunmore East, Co. Waterford. Over the past decade her work has led her into the worlds of exhibition, children’s books, brand collaborations, printmaking, merchandise design and creativity workshops for young people. She is based in Garter Lane Visual Arts Studio in Waterford city.

The project was made possible with the support of Creative Waterford, which is part of the Creative Ireland Programme, an all-of-government initiative committed to enhancing access to, engagement with, and enjoyment of Ireland’s culture and creativity.

Join our Climate Innovation Programme

Join our Climate Innovation
Programme

Waterford County Council, Trinity College Dublin and Munster Technological University are inviting participants from a variety of organisations and businesses to take part in this pioneering short course, which is designed to equip you with the skills necessary to address climate change challenges.

Do you know any community leaders who might be interested? Or a business owner eager to reduce their environmental impact and support their community? Perhaps there is someone who is genuinely passionate about exploring more sustainable practices?

If this sounds like you, someone you know or you need more information, please reach out to us with your expression of interest at climateaction@waterfordcouncil.ie

Participants from Waterford City will have priority, but depending on availability, there may be additional spaces for participants from Waterford County.

Download Our Leafet

Join our community climate innovation programme

CCIP

Waterford County Council, Trinity College Dublin and Munster Technological University are inviting participants from a variety of organisations and businesses to take part in this pioneering short course, which is designed to equip communities with the skills necessary to address climate change challenges.

Do you know any community leaders who might be interested? Or a business owner eager to reduce their environmental impact and support their community? Perhaps there is someone who is genuinely passionate about exploring more sustainable practices?

If this sounds like you, someone you know or you need more information, please reach out to us with your expression of interest by June 20th at climateaction@waterfordcouncil.ie

Participants from Waterford City will have priority, but depending on availability, there may be additional spaces for participants from Waterford County.

Waterford Clothes Swap @ Central Library

Clothes Swap event

Come along and upgrade your wardrobe! Step away from fast fashion and exchange your clothes for something new to you!

Book your FREE Spot: https://www.eventbrite.com/e/waterford-clothes-swap-tickets-1343775511729

Europe Direct Waterford, Waterford Council Climate Action Team and Waterford Libraries are coming together to organise a Clothes Swap on:

Wednesday 28 May in Central Library, Lady Lane in Waterford City from 5pm – 6:30pm with Clothes Drop Off from 11am onwards. This is a FREE Event and all are welcome.

Details:

  • Bring up to five pieces of clean adult clothing (in good repair) to the library, between 11am and 5pm and swap then for a voucher for the same number of pieces.
  • The Swap opens from 5pm where you can browse the donated pieces and find out more about mending and bringing new life to your clothes.
  • There will also be a Clothes Repair Demo on the evening.

The EU has a Strategy for Sustainable and Circular Textiles to create a greener textiles sector. The aim is a major shift inside the industry and among consumers, creating a whole new sustainable ecosystem for textiles by the end of this decade Read More.

Waterford Clothes Swap @ Central Library

Clothes Swap event

Come along and upgrade your wardrobe! Step away from fast fashion and exchange your clothes for something new to you!

Book your FREE Spot: https://www.eventbrite.com/e/waterford-clothes-swap-tickets-1343775511729

Europe Direct Waterford, Waterford Council Climate Action Team and Waterford Libraries are coming together to organise a Clothes Swap on:

Wednesday 28 May in Central Library, Lady Lane in Waterford City from 5pm – 6:30pm with Clothes Drop Off from 11am onwards. This is a FREE Event and all are welcome.

Details:

  • Bring up to five pieces of clean adult clothing (in good repair) to the library, between 11am and 5pm and swap then for a voucher for the same number of pieces.
  • The Swap opens from 5pm where you can browse the donated pieces and find out more about mending and bringing new life to your clothes.
  • There will also be a Clothes Repair Demo on the evening.

The EU has a Strategy for Sustainable and Circular Textiles to create a greener textiles sector. The aim is a major shift inside the industry and among consumers, creating a whole new sustainable ecosystem for textiles by the end of this decade Read More.

Waterford City and County Council hosts Second Waterford Student Climate Conference

Waterford City and County Council’s Climate Action Team hosted its second Student Conference at the Fusion Centre in Dungarvan last week (Wednesday, March 26th).

Eight secondary schools from across Waterford City and County sent teams to the conference which was also attended by members of Waterford community groups.

Each partaking school was represented by a teacher and a small team of ‘climate ambassadors’.  While the first Student Climate Conference in 2023 focussed on contributing to the writing of the Waterford Climate Action Plan, the emphasis this year was on community action.

Welcoming the students to the Fusion Centre at Dungarvan, Grainne Kennedy, Climate Action Coordinator, Waterford City and County Council said, “While we have achieved a tremendous amount already in the first year of Waterford’s Climate Action Plan, there is still a lot of work to come. And taking the longer view, our successes will come from cultivating an informed, engaged youth who can build on the great work communities are already doing.”

Students then had the opportunity to learn from various Waterford communities and businesses that have carried out a great variety of climate actions.

Cian Gill, Climate Action Officer with Waterford City and County Council said, “Sometimes people might have an idea that climate action is something technical, very scientific, and maybe even a bit mysterious – definitely not the sort of thing that anyone can do! They are often pleasantly surprised to learn that many actions they already feel positive about, and may already be doing, are a part of climate action.

“Today, we’re hearing from groups such as Árdscoil na Mara who have a ‘walk-to-school’ campaign, Affane-Cappoquin-Tourin, who have been saving and reusing rainwater, and Clashmore Community Council, who have made unused green areas more biodiversity-friendly. We also learned how to set up school sustainability squads with Education for Sustainability, and how to grow our own food with specialist Colman Power.”

Students from Abbey Community College talked about how they had been inspired saying, “We could utilise the spaces we already have for flower planters and to grow vegetables and organic produce in them, so we can use them when we come back to school in September to maybe cook them in Home Ec.”, while Waterpark College said, “We’ve been inspired by the speakers to create some sort of zen garden or pollination path.”

For more information about Waterford City and County Council’s Climate Action Plan, visit https://waterfordcouncil.ie/services/environment/climate-action/ or email climateaction@waterfordcouncil.ie

 

Waterford City and County Council shines spotlight on public lighting

Waterford City and County Council is one of twenty-one Local Authorities taking part in the National Public Lighting Energy Efficiency Project (PLEEP) to upgrade public lighting to LED.

In the Southern region 77,000 public lights will be retrofitted to LED and Waterford City and County Council is working with the lead local authority, Cork County Council, along with partner local authorities in Clare, Kerry and Limerick.

The primary objective of the project is to maximise energy savings, reduce CO2 emissions and enhance efficiency across the public lighting network by replacing the traditional light fittings with LED luminaires.

Projected energy savings of 50% will be made through the retrofitting program and 786 tonnes of CO2 emissions will be saved per year, which will significantly contribute to meeting Waterford City and County Council’s climate action target reduction of 51% in CO2 emissions by 2030.

Funding for the retrofitting of the LED lighting in Waterford is through the Department of Environment’s “Climate Action Fund” and Waterford City and County Council.

The process of retrofitting 10,000 public lights across Waterford city and county began in August last year and is anticipated will be substantially completed by August this year.

Fergus Gleeson, Director of Services, Waterford City and County Council said, “Waterford has set out an extremely ambitious strategy in its Climate Action Plan and this project aligns closely to the goal of establish Waterford as a decarbonisation zone (DZ) by 2040.

“The implementation of PLEEP copper fastens our commitment to reducing energy consumption and associated CO2 emissions. The project will also reduce the incidences of lighting outage when complete and reduce excess lighting with over designed installations.

“With advances in LED technology, the improved public lighting will add to enhanced public safety and an improved visual environment over traditional public lighting,” Mr. Gleeson added.

Le Chéile Lighting Specialist, acting on behalf of Cork County Council as the lead authority, has been contracted to carry out the public lighting works across Waterford city and county.

The company stated that “the works in the most part will present little or no disruption to the public or businesses within your area, and power will not be interrupted. Some deployment of temporary traffic management may be required in areas of high traffic volume or narrow roads to facilitate safe access to streetlights for work crews.”

A secondary objective of the PLEEP is to survey and collect data on the condition of the public lighting infrastructure to enable the region’s local authorities to strategically plan and invest in the upgrading of the public lighting underground infrastructure. This survey work has identified a number of infrastructure issues that need to be addressed before retrofit to LED can be carried out.

Deregulation within the electrical industry in 2009 resulted in Local Authorities taking over ownership from ESB Networks of underground cabling infrastructure servicing public lighting columns. This included concentric cables which had been installed since the 1950’s and represents around 15% of Waterford City and County Council’s public lighting cabling inventory.

Concentric cabling doesn’t comply with current electrical standards and where cable faults occur, the cabling must be replaced in full. As this cabling is at the end of its service life it is prone to faults.

While Waterford City and County Council will make every effort to ensure a timely repair is carried out, the time required to restore these cable faults can be considerable given the necessity to provide new ducts and cables and excavate pavement and footpaths to reinstate same.

The work is site specific and timelines for repair can be more than 3 months because the work is dependent on availability of funding and a specialised contractor. Technical human resources in the private sector are constrained at this moment in time.

In the short term to ensure public lights are repaired as faults occur, Waterford City and County Council will continue to maintain all public lighting and endeavour to keep the incidents of non-functional lights below 2% at any given time.

Public lighting faults can be logged on the Deadsure app or via Waterford City and County Council’s website https://waterfordcouncil.ie/services/roads-transport/public-lighting/

Waterford Students join the Campaign for Clean Air

Primary school students from Educate Together Tramore and St. Stephen’s De La Salle in Waterford City recently took part in a clean air campaign with the support of Waterford City and County Council Climate Action Team.

The aim of the project was to explore the issue of air quality through the medium of art, with funding from Creative Ireland.

The students in both schools have been exploring what it means to have clean air in their own community and finding out about local causes of pollution. The students collaborated with local artist Darty the Creator, who captured their ideas and presented them back to the schools in the form of banners. These banners are on display at the two schools where parents and students can see the importance of clean air to the whole community.

The students’ own ideas on the quality of their air were backed up by air quality monitors installed outside their schools. These monitors, which sample the air every 10 minutes, show how the air quality outside the schools change over the course of the day.

Commenting on the results of the monitoring, Gráinne Kennedy, Climate Action Coordinator at Waterford City and County Council said, “The students were able to identify spikes in pollution levels at both school drop-off and pick-up times, resulting from traffic on the road outside. In particular, the practice of leaving the engine running, or idling, was identified by the children as contributing to poor air quality.”

The monitors measure Fine Particulate Matter – PM2.5 – which comes mainly from sources like solid fuel burning and exhaust emissions.  According to the Centre for Research into Atmospheric Chemistry/ERI at UCC, PM2.5 is ‘the most harmful air pollutant that is associated with increases in mortality and morbidity, adverse birth outcomes and childhood respiratory disease.’

At the end of the campaign, the students sent out a very clear message to parents and others who might leave the engine running outside the school. “No idling” was the chant from students in Tramore as they held a large cutout exhaust cloud representing the pollution from cars. Meanwhile St. Stephens school sent out a message to all parents highlighting the students concerns and asking them to avoid idling.

Commenting on the campaign, Mícheál Ó Cadhla, Community Climate Action Officer, Waterford City and County Council said, “The children who took part in this project were not content to just find out about pollution but wanted to take action to reduce it. It is up to all of us, whether dropping kids to school or at any other time, to avoid idling and switch off our engines.”

Meg Halley, Tramore Educate Together teacher and Green Schools Coordinator commended the students saying, “The children have taken real ownership of it and want to improve the air quality in their local area.”

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Images (Waterford City and County Council)

  • Students at St. Stephen’s De La Salle in Waterford City giving the message to parents that they want clean air outside their school.
  • Students at Tramore Educate Together calling on drivers to avoid idling their engines to reduce air pollution outside their school.

Over 1,000 businesses take the Pledge for A Cleaner, Greener Waterford

Local climate action ambassadors
Following a call by Waterford City and County Council, over 1,000 local businesses have signed up to a Business Pledge for A Cleaner, Greener Waterford.

The scheme, formerly known as the Commercial Energy Discount Scheme, was originally launched in 2022, and has since supported thousands of businesses across the city and county in transitioning to carbon neutrality by identifying opportunities for reducing energy usage and costs, exploring the potential of renewable energy while availing of a discount on their commercial rates.

As part of Waterford City and County Council’s roadmap to delivering a carbon neutral Waterford by 2040 businesses were once again invited to take the pledge to strive towards a cleaner, greener Waterford, and commit to completing at least two actions in the next 12 months that will reduce the carbon footprint of their business.

All 1,003 businesses which took the pledge and committed to two sustainable actions will have a 9% discount applied to their commercial rates.

Sean McKeown, Chief Executive of Waterford City and County Council was pleased with the uptake.  “There has been a fantastic response to the business pledge initiative.  It highlights the appetite of Waterford businesses to commit to more sustainable business practices that not only have a positive impact on the environment, but also on their operating costs.

“Waterford is the first and only Local Authority to implement such a scheme, and it is just one component of our extremely ambitious strategy in the Climate Action Plan 2024–2029 to achieve energy efficiency and reduce emission targets significantly.

“In our ambition to be Ireland’s first carbon neutral city it is heartening to see the groundswell of support from the local business community.”

Climate Action Coordinator with Waterford City and County Council, Gráinne Kennedy added, “Waterford City and County Council, working in tandem with local businesses, can collectively make Waterford the most sustainable place in Ireland to do business.

“We had fantastic support from local businesses across the city and county and I’d particularly like to extend our gratitude to our local “ambassadors”, Dooley’s Hotel, Cantec Group, Powerflow Electronics and Blossom & Berry Florists, who all enthusiastically picked up and ran with the sustainability baton.”

The scheme was open to businesses with annual rate bills less than €10,000 or operate in the hospitality and leisure industries and provided details of the actions they will take to become more sustainable in the coming year, with the 9% commercial rates discount applied in December.

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Local climate action ‘ambassadors:

Top (l-r) Claudia O’Neill Blossom & Berry Florists and Fergal Power  Powerflow Electronics

Bottom (l-r) Greg Tuohy Cantec Group and Tina Darrer Dooley’s Hotel

Rethinking Fashion: How to Reverse the Trend for a Greener Future

Reverse the Trend

The Reverse the Trend campaign, spearheaded by the Department of the Environment, Climate and Communications, encourages individuals to rethink their fashion consumption habits to combat climate change.

By choosing to buy less, rewear existing clothing, and share with others, this initiative promotes a sustainable approach to fashion. The campaign emphasises the environmental impact of fast fashion and advocates for more circular fashion practices, such as borrowing or swapping clothes.

The fashion industry is estimated to be responsible for 10% of global carbon emissions, however only 31% of Irish people see a link between purchasing textiles and climate change. Recent research from the Environmental Protection Agency found that textiles such as clothing and household textiles make up 9% of waste in the general waste bin.

Simple actions can lead to meaningful changes in reducing waste and protecting the environment. Discover more on how to make sustainable choices here.