Rethinking Fashion: How to Reverse the Trend for a Greener Future
The Reverse the Trend campaign, spearheaded by the Department of the Environment, Climate and Communications, encourages individuals to rethink their fashion consumption habits to combat climate change.
By choosing to buy less, rewear existing clothing, and share with others, this initiative promotes a sustainable approach to fashion. The campaign emphasises the environmental impact of fast fashion and advocates for more circular fashion practices, such as borrowing or swapping clothes.
The fashion industry is estimated to be responsible for 10% of global carbon emissions, however only 31% of Irish people see a link between purchasing textiles and climate change. Recent research from the Environmental Protection Agency found that textiles such as clothing and household textiles make up 9% of waste in the general waste bin.
Simple actions can lead to meaningful changes in reducing waste and protecting the environment. Discover more on how to make sustainable choices here.