Building on existing partnerships to develop Waterford Rural Tourism Network
The Waterford Rural Tourism Network held its final round of cluster meetings for the year during November. Throughout the year, a total of 15 meetings were held, with three in-person meetings per cluster. Waterford City and County Council and Fáilte Ireland, together with Runda Hospitality & Tourism Solutions, visited and heard from businesses across the County about their experiences during the final quarter of the year and their ambitions for 2025.
The Waterford Rural Tourism Network is made up of five cluster areas (Blackwater Valley, Gaeltacht, Copper Coast, Comeraghs, and Waterford Estuary) and each of the five meetings were hosted by a business within the relevant cluster area during the month of November.
Businesses provided positive feedback on the panel discussions and networking event held in the Majestic Hotel on 7th November. Challenges they encountered during the year were also highlighted and options were explored as to what they could do differently in the new year. Discussions were had around developments and the importance of collaboration among the cluster, and wider network members.
The network co-ordinator, Julie O’Brien of Runda Hospitality and Tourism Solutions, led discussions and provided feedback on the shared challenges encountered such as the weather, increased costs, lack of evening time food offering/things to do. Julie framed how some of the positive reports from the season could be transformed into opportunities for the area as we move into 2025. The recent and upcoming supports, training and networking events were outlined, and businesses were given the opportunity to feedback on what other supports they require to develop rural tourism in Waterford and how they would like networking events framed going forward. Some businesses have already been connected with the Waterford Local Enterprise Office for individual business specific supports and other businesses were encouraged to avail of similar opportunities for their business such as the Saleable Experience programme led and delivered by Fáilte Ireland.
As part of the work with the Rural Tourism Network, Fáilte Ireland and Waterford City and County Council identified that more tourism businesses were needed to increase the appeal of rural Waterford for visitors. As a result, the Visitor Experience Development Programme was launched in November, aiming to increase the number of tourism businesses in rural Waterford which will further animate and provide opportunities to discover the diverse landscapes and communities of rural Waterford. Information sessions were held to outline what is involved with the programme which was specifically designed for Waterford, and the first Visitor Experience Development Programme workshop will take place in December.
Collectively the Waterford Rural Tourism Network is excited to continue to build momentum and to share their grá for Waterford and pride of place with locals and visitors alike.
Waterford City and County Council looks forward to continuing the development of the Waterford Rural Tourism Network in partnership with Fáilte Ireland and other key stakeholders, including Runda Hospitality and Tourism Solutions, Waterford LEO and Waterford Leader Partnership.
To find out more about the Waterford Rural Tourism Network or join one of the five Clusters in Waterford, please email caroline@runda.ie.
This project is funded by Waterford City and County Council and Fáilte Ireland.