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Road Safety Authority Campaign warns don’t “Get This Season’s Killer Look”

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The Road Safety Authority (RSA) has today 20th February 2017 launched a new digital road safety campaign focusing on the misuse of seatbelts by women. The campaign entitled “Get This Season’s Killer Look”, is aimed at discouraging women from wearing their seatbelts under their arm, which can cause horrific injuries in the event of a collision.

A study of 300 women aged 17 to 34, undertaken in 2016 by Behaviour & Attitudes, on behalf of the RSA found that:

  • 28% admitted to misusing a seatbelt by wearing it under the arm, rising to 35% among younger women.
  • 53% of those interviewed said that their friends wore the seatbelt under the arm
  • The main reasons cited for wearing the seatbelt under the arm were to relieve neck tension (49%) and for general comfort (47%).
  • 9% said it was to protect their tan, or 7% to protect clothing.
  • While seatbelt compliance is consistently very strong among young females, it is not universal: e.g. 23% do not always wear a seat belt as a rear passenger.

Commenting on the new campaign Ms. Moyagh Murdock, Chief Executive, RSA, said “How you wear your seat belt is as important as whether you wear your seat belt or not. Worryingly, whether for comfort or vanity, many women choose to wear their seatbelts under the arm, instead of over the shoulder, which exposes them to terrible injuries and even death in the event of a crash. Placing the shoulder strap of the seatbelt under their arm leaves your upper torso — including your neck, face and head — completely unrestrained during a collision.”

“My message to anyone who wears their seatbelt under their arm is simple – wear your seatbelt correctly. The belt should be worn diagonally across the wearer’s chest on their shoulder and never under the arm. If it feels uncomfortable, adjust the height of the belt on the anchor point on the door frame or adjust the seat position and height. Most importantly of all avoid getting “This Season’s Killer Look” because you didn’t wear your seatbelt properly.”

The campaign will feature primarily on online in a bid to reach young women where they spend the majority of their free time. It will be fronted by a 30 second ad that will be deployed on ‘Video On Demand’ (VOD) platforms. The “This Season’s Killer Look” Public Service Advert is centred on a young model, posing for a fashion shoot in a glamorous car. As the shoot progresses, the model puts on her seatbelt and places the belt under her arm. Suddenly, the model is thrown violently forward and the scene switches to an eerie x-ray world where we see clearly the devastating injuries sustained in a collision. When we switch back to reality, we see the model is wearing a neck and body brace and has scaring on her face. Lifelong injuries now replace her glamorous look. The campaign slogan invites viewers not to get – ‘This Season’s Killer Look’ – by never wearing a seatbelt under the arm.

The RSA sought the input of Gerry Lane, Consultant in Emergency Medicine at Letterkenny General Hospital, Donegal in developing the campaign.

 

The campaign will also be promoted on the RSA social media channels including Facebook, Twitter, Snapchat or Instagram with the campaign’s official hashtag #KillerLook.

 

Ends

 

For further information please contact

 

RSA Communications Office 096-25008

Or

Brian Farrell, Communications Manager, 086 3881009

Statement from Mayor Wyse on the Waterford Boundary Report

Mayor Adam Wyse has demanded real leadership from Minister on Boundary Commission Report in a statement released today :

Minister Simon Coveney’s reaction to the Boundary Commission’s recommendation has been disappointing. The Minister stated in local Waterford media that he will not be rushing to make decisions and that he will consider the report over the coming months. I strongly believe that this must be dealt with now. The independent commission has recommended the extension and Waterford Council should be given the go-ahead to begin developing and servicing the “Area of Interest”, at a higher level than it currently can, due to the restrictions that the current boundary line creates.

Heritage Council announce details of 2017 Grants Schemes

grant-generalThe Heritage Council announce details of its 2017 Grants Schemes.  €800K in funding has been made available to community heritage projects nationwide.

The Heritage Council will operate 3 grant schemes

The Applications for grant assistance are made and managed, through our online grants system which will open on March 1st 2017.

The online only application process is to open in March.  For more details see http://www.heritagecouncil.ie/funding/this-years-projects

Boil Water Notice issued on the Kilmacthomas Water Supply

IrishWaterFebruary 15, 2017

Following advice from the Health Service Executive, Irish Water and Waterford City & County Council have issued a precautionary Boil Water Notice on the Kilmacthomas Water Supply Scheme. Affected householders will be notified by leaflet drop.

The Boil Water Notice has been put in place as a precautionary measure to protect approximately 370 people served by this supply following potential contamination of the spring source.

Irish Water and Waterford City & County Council have provided an alternative water supply while remedial measures are being undertaken at Kilmacthomas and will liaise with the HSE as a matter of priority to lift the Boil Water Notice as quickly as possible. In the meantime, all customers of this supply are advised to boil water before use until further notice.

Irish Water apologises for the inconvenience caused by the imposition of the boil water notice.

Further information and additional advice for consumers is available by calling Irish Water’s 24-hour customer care line at 1850 278 278.

Water must be boiled for:

  • Drinking
  • Drinks made with water
  • Preparation of salads and similar foods, which are not cooked prior to eating
  • Brushing of teeth
  • Making of ice
  • Discard ice cubes in fridges and freezers and filtered water in fridges. Make ice from cooled boiled water.

What actions should be taken:

  • Use water prepared for drinking when preparing foods that will not be cooked (e.g. washing salads).
  • Water can be used for personal hygiene, bathing and flushing of toilets but not for brushing teeth or gargling.
  • Boil water by bringing to a vigorous, rolling boil (e.g. with an automatic kettle) and allow to cool. Cover and store in a refrigerator or cold place. Water from the hot tap is not safe to drink. Domestic water filters will not render water safe to drink.
    Caution should be taken when bathing children to ensure that they do not swallow the bathing water.
  • Prepare infant feeds with water that has been brought to the boil once and cooled. Do not use water that has been re-boiled several times. If bottled water is used for the preparation of infant feeds it should be boiled once and cooled. If you are using bottled water for preparing baby food, be aware that some natural mineral water may have high sodium content.

The legal limit for sodium in drinking water is 200mg per litre. Check the label on the bottled water to make sure the sodium or `Na’ is not greater than 200mg per litre. If it is, then it is advisable to use a different type of bottled water. If no other water is available, then use this water for as short a time as possible. It is important to keep babies hydrated.
Great care should be taken with boiled water to avoid burns and scalds as accidents can easily happen, especially with children.

For media queries, please contact Colm Ward, Regional Media Specialist, at 022-52263 or email colm.ward@ervia.ie

Notice of Draft Special Speed Limit Bye-Laws

bye-lawsWaterford City & County Council seeks comments and observations from members of the public in respect of the draft Speed Limit Bye-Laws 2017 for the administrative area of Waterford City and County Council.

This follows a countywide review of speed limits in accordance with the guidelines issued by the Department of Transport, Tourism and Sport for the application of speed limits.

The Draft Speed Limit Bye-Laws 2017 maps with proposed changes, are available for inspection at the following locations during normal office hours, from Wednesday 22nd February to Thursday 23rd March 2017 inclusive:

  • Customer Services Department, Bailey’s New Street, Waterford.
  • Customer Services Department, Civic Offices, Co. Waterford.

They are also available for viewing on the Council’s Draft Speed Limit Map and on www.speedlimits.ie

Objections/submissions on the Draft Speed Limit Bye-Laws 2017 should be submitted, in writing, at any time during the submission period of Wednesday 22nd February to Thursday 23rd March 2017 by any of the following means :

Waterford City Roundabout Sponsorship Scheme 2017

roundabout-schemeWaterford City & County is implementing a scheme for the sponsorship of roundabouts around the city.

The Council is seeking to engage with businesses and organisations who wish to enhance Waterford City’s built environment while benefiting from advertising opportunities being offered on selected roundabouts.

Full details are available on the Council’s website below:

Waterford joins the National Purple Flag celebrations

pf-logo-new-1-w303h202Waterford Purple Flag joined the celebrations in Carrick-on-Shannon this week as the Purple Flag Accreditation programme reached a milestone of 20 accredited towns and cities in Ireland since its inception in 2012.

Waterford was awarded the internationally recognised accreditation in 2015 and has just completed its renewal application and expects to be successful and retain the coveted status.

Helping your Child with Anxiety

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The HSE Primary Care Child & Adolescent Psychology Service is giving a free public seminar for parents. The seminar will be approximately 90 minutes.

  • When: 10.30 am on Friday 17th February 2017
  • Where: The Conference Room, St John’s College, Respond, Waterford City
    (please note that entrance to St John’s College is via The Folly)

Topics covered:
•What is anxiety and how does it affect my child/teenager?
•What are the causes of anxiety?
•Practical tips and strategies for helping my child/teenager cope with anxiety.
•Resources for parents.

Register: Text your name and address to 086 1453629 or email your name, address and contact number to stresscontrol.SE@hse.ie

Anti Litter and Anti Graffiti Awareness Grant 2017

grant-generalWaterford City & Council invites submissions from community groups, youth groups, schools or other community development organisations based in County Waterford, who are interested in receiving funding for public education and awareness initiatives regarding litter or graffiti.
Is your group planning a project to raise litter awareness in County Waterford?
Or maybe you are planning an anti-graffiti awareness initiative? If so, you may be eligible for a grant towards the cost of the project.

How to apply:

1.    The application form for this grant is available from the Environment Section, Waterford City and County Council, Menapia Building, The Mall, Waterford or Civic Offices, Dungarvan, Co. Waterford.   Phone No: 0761 10 20 20 or on our website at http://www.waterfordcouncil.ie/media/grants/2017/index.htm

2.    The grant application form should be completed and returned to the Environment Section for consideration by the closing date, 13th March 2017.

 

Statement by Chief Executive, Mr. Michael Walsh on the Report of the Waterford Boundary Committee

statementWaterford City and County Council welcomes the publication of the Report of the Waterford Boundary Committee to the Minister for Housing, Planning, Community and Local Government.

We note that the Minister has indicated recently that he will be considering it along with the other boundary reports, which he intends to address as part of the overall report on local government matters to be submitted to Government and the Oireachtas in the middle of the year.

As the Minister intends taking time to consider the recommendations in the Report, we believe this also offers time for both Councils to reflect on the Report. In this regard, we will be considering the issue at our monthly Council meeting this evening and will be issuing our views thereafter.

As the Report has only been published and our Council has not an opportunity to consider and discuss its recommendations, it would be inappropriate to comment any further.

Issued 9th February 2017